The 2025 Beauty Istanbul exhibition will be held from May 8th to 10th, 2025, at the Istanbul Convention Center in Istanbul, Turkey.

The exhibition is organized by IPEKYOLU and held annually. Istanbul is not only the commercial center of Turkey but also of the region. As a meeting point between East and West, it offers vast market opportunities ranging from Eastern Europe-the Balkans to Central Asia, and from the Middle East to Africa. Istanbul serves as a bridge between Asia and Europe, creating a true fusion of East and West that is unlike any other place on Earth.

This city, divided by the Bosporus into two continents, boasts an 8,500-year glorious history that encompasses magnificent wonders of ancient and modern times. Istanbul welcomes its guests with its new business potential, economic development, cultural wealth, facilities for various lifestyles, restaurants and cafes, luxury hotels, and upscale shops.